Licensing is the process by which one party grants another party permission - usually in return for financial or other considerations - to use a trademarked, copyrighted, or otherwise legally protected intellectual property (such as a character, name, likeness, logo, saying, or graphic) in conjunction with a product or service.
How Licensing Can Benefit Your Company
Keys to Licensing Success
The CopCorp Licensing Advantage
Submission Guidelines
How Licensing Can Benefit Your Company
• Generates additional revenue from sales of licensed goods
• Extends brand awareness into new product or service categories
• Increases brand’s consumer reach and goodwill in marketplace
• Reinforces and/or expands core brand positioning
• Broadens brand’s market presence and cross-promotional potential
• Legally precludes others from using the brand name to enter product or service categories for which licensing rights have already been granted
Keys to Licensing Success
• Have well-defined licensing goals and strategies: develop a product release time table; be aware of critical timeframes and windows of opportunity; look for promotional partnerships that match up with target retailers; identify preferred vendors.
• Define how property reaches the consumer. Define how property will benefit the retailer.
• Identify property’s targeted audience, target age group, target gender.
• Create strong marketing program and materials to generate visibility and exposure.
• Select appropriate product categories, manufacturers, and retail distribution channels.
• Be proactive with licensee management.
• Be prepared to make owner commitment to “drive the train” (by supporting necessary development, legal, marketing, and communications).
The CopCorp Licensing Advantage
CopCorp Licensing is an innovative and strategic licensing agency that offers:
• A history of proven success for clients ranging from unknown, individual creators with brand-new, original concepts to global corporations with world-famous brands.
• A strong network of contacts within the retailer and manufacturing communities.
• Over 80 years of combined brand licensing experience and expertise.
• A recognized industry leader and authority in Character & Entertainment licensing.
• Proven proficiency in understanding and reaching retailers.
• Dedication to great client service with a personal touch.
• Global capabilities via network of affiliated agents.
Submission Guidelines
Whether you are an individual artist or a multi-national corporation, CopCorp Licensing is always interested in considering additional brands for licensing representation. If you would like to submit your intellectual property to CopCorp Licensing for consideration, please e-mail a brief overview of your property to CopCorp Licensing Executive Vice President Robert Postal.
If there is a Website showcasing your property, simply include the URL in your e-mail. If you do not have a Website, you may send a few (no more than four) JPEG or TIFF graphic files as attachments to your e-mail instead.
Please note that, due to the high volume of evaluation requests that we receive, CopCorp Licensing can no longer accept unsolicited hardcopy samples for review. We ask that you DO NOT mail, ship, or deliver any original artwork, prints, slides, disks, tapes, or other materials to CopCorp Licensing unless someone has specifically requested and, therefore, is expecting it.
If you are invited to submit hardcopy samples to CopCorp and wish to have your samples returned to you, please be sure to include a Self-Addressed Stamped Envelope.
Please be aware that it may take several weeks from the time we receive your submission before we can get back to you. If we like your work and/or would like to see additional samples (electronically and/or hardcopy), you may rest assured that someone will contact you.